Investor & Press · 2026 · Paris

Your groceries
shop themselves.

A standing order for groceries delivered every week, sourced directly from the warehouses that supply Parisian restaurants. Cheaper than the supermarket. Without going to one.

StagePre-seed · raising
GeographyParis intra-muros
LaunchQ3 2026
01 · The problem

You pay for the store. Not the goods.

When you buy a coffee at €6.40 in a supermarket,
only €3.80 is actually coffee.
The rest is the rent of the store, the cashiers, the shelves, the shrinkage, the marketing.
1

Invisible structural costs

Commercial rent, shelf staff, fixtures, lighting, AC, markdowns. What you pay on the price tag funds the building, not the product.

2

A ritual habit without reason

87% of your weekly list is repeated. You still go. Every week. 90 minutes of your Saturday spent buying exactly what you bought the Saturday before.

3

The good prices already exist elsewhere

Parisian restaurants and hotels source the same goods 30 to 40% cheaper directly from wholesalers: Rungis, Métro, B2B platforms. The infrastructure is there. It's just closed to consumers.

02 · The mechanism

The B2B
infrastructure delivered to consumers.

→ 01 · LIST

The user drops their weekly list.

A few items is enough. The app learns their habits: same brands, same cadence, same acceptable substitutions. The list becomes a standing order.

~12 median items · 87% repeated week-over-week
→ 02 · SOURCING

We aggregate demand, we buy from wholesalers.

Same channels as the restaurants: Rungis, Métro, professional platforms. No store, no shelf, no retail markup. The margin becomes the user's savings.

−30 to −40% vs supermarket sticker
→ 03 · DELIVERY

One delivery, one slot, every week.

Thursday, 2pm–4pm. Always. Predictable density lets us optimize routes like a wholesaler, not like quick-commerce. Logistics costs collapse.

Avg delivery cost < €3 / basket
BREAKDOWN OF A €172 BASKET
SUPERMARKET
The traditional channel
Goods€103
Rent & store€31
Staff€19
Shrinkage & marketing€19
Total€172
BUYFASTER
The B2B infrastructure
Goods (wholesale)€103
Pooled logistics€8
Platform & ops€12
buyfaster margin€27
User price€150
03 · The compounding edge

Every week,
we get cheaper.

The supermarket knows nothing about you. We know exactly what you take, when, for how many people, with what substitutions you'll accept. That information is worth money.

With 1,000 users we buy by the truckload. With 10,000 we negotiate annual contracts. With 100,000 we route around the wholesaler intermediary itself. The freed margin returns to the user, that's our value prop, and our moat.

Demand predictability

Standing orders give us a 7-day forward order book. No retailer has that visibility.

Smart substitutions

Users accept equivalent brands. That gives us negotiating leverage, and inverse pricing power back to suppliers.

Retention by construction

A standing order doesn't need to be renewed. Churn becomes a signal, not a default.

04 · The numbers

Unit economics
simple, proven in B2B.

AVG BASKET
€150/wk
Standard plan. 28 median items. Monthly AOV ~€650.
GROSS MARGIN
~18%
Target at Paris scale. Model close to Métro / Promocash wholesalers.
12M RETENTION
~75%
Assumption based on food-subscription comparables (HelloFresh, Picard), adjusted down.
TARGET CAC
€42
Payback < 3 months. LTV/CAC > 8 by year 2.

Modeled figures · detailed data in the investor deck on request.

05 · Market

Paris first.
Then every dense city in Europe.

The French grocery market is worth €240B. We don't target all of it, we target the urban, dense household with a predictable basket.

Our model only works with high density. Paris intra-muros is 2.1M people on 105 km². Lyon, Lille, Bordeaux, Brussels, Amsterdam, Berlin, Milan follow: about 14 European cities fit the same profile.

TAM
€240B
SAM
€60B
SOM
€1,8B
FR · Dense urban · 5-yr target
06 · Why now

Why 2026, not 2018.

→ 01

Structural food inflation

+22% over 3 years in France. Households are actively looking for alternatives, for the first time, a fixed-price subscription feels safer than freedom of choice in the aisle.

→ 02

Quick-commerce failed

Gorillas, Getir, Flink burned €5B proving that 10-minute delivery isn't a business. The vacuum they leave is exactly our opportunity, at the right price, at predictable cadence.

→ 03

SEPA + open banking matured

Weekly direct debit at near-zero cost is now routine. Payment friction is gone.

→ 04

B2B platforms now open to startups

Métro, Pomona, Transgourmet now accept professional accounts with light verification. The door to their catalog is open.

When I was a student, I worked weekends in Paris hotels. Every Monday delivery I'd watch the exact same products I was paying full retail for at the supermarket downstairs arrive at a fraction of the price. That gap has stayed with me for years.
That gap has no reason to exist. buyfaster is the infrastructure that closes it.